Last week Chrysler made our Reality Check segment for achieving a bounding sales boom. One car that wasn’t invited to that party was the Dodge Viper, selling only 38 copies last month.
To spur slow sales of the Viper super-car, Dodge announced they are lowering the starting price of the Viper’s by $15,000, now starting at $84,995.
Additionally, all existing 2014 model year dealer inventory will be reduced by $15,000, effective immediately and issued new window stickers reflecting the price change.
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2015 Dodge Vipers will also now be sold throughout the entire Dodge dealer network instead of just a small handful of select dealerships, making the selling process more competitive and accessible.
Dodge says this change puts it in line with pricing of the original Viper introduced in 1992 when adjusted for inflation. That car was $50,700 or equivalent to about $86,000 today.
While potentially pleasing many new prospective buyers, Dodge knew this would likely upset those who recently bought a 2013 or 2014 Viper at $100,000 plus.
So they’re offering them a $15,000 coupon to be redeemed toward the purchase of a new Dodge Viper. Note that this $15,000 coupon is in addition to the $15,000 price reduction, for a total discount of $30,000.
Production of the 2015 model year Dodge Viper will start at the Conner Avenue Plant in Detroit late this year and be in dealerships this January.