Last week during the Super Bowl, the automakers made a game themselves by vying to offer up the punchiest commercials. This is the one that got my attention the most.
It should be no shock that Fiat used cheeky humor to introduce their all-new 500X compact crossover to the world, in a commercial spot called “The FIAT 500X Blue Pill”.
A full 60-second spot, the commercial set in Italy starts with a spry elder losing his last blue pill, which spends most of the spot’s time taking a circuitous path down drain pipes and bouncing off its surroundings.
It ultimately lands into the fuel filler neck of a Fiat 500 a much younger man is with, where it causes it to bulge with muscles and grow firmer almost immediately.
The camera then pans back to reveal the more buff, sporting and virile 2016 Fiat 500X to the audience with women passing by and swooning as they should.
I love it. Whomever Fiat uses for their marketing and creative ad projects deserves to keep their job for another year.
