This week Ford launches their mostly fresh 2015 Expedition SUV line, giving it an all-new grille and headlights, and EcoBoosts its power-train.

As you can see, the big news isn’t the styling but what’s under the hood. The 2015 Expedition gets only Ford’s popular 3.5-liter EcoBoost V6 mated to a six-speed automatic transmission.

While it may seem a risky move, Ford’s 3.5 liter EcoBoost V6 engine has a good deal more horsepower, torque and fuel efficiency than the 5.4 liter V8 it replaces.

With 465 lb-ft of torque it not only better’s the Chevrolet Tahoe in power, but offers up to 9,200 pounds of towing capability which also makes it the top of the class for capability.

As before the Expedition will be available in both a standard 119” wheelbase as well as the longer Expedition EL with a 131” wheelbase to compete with the Suburban.

With the freshening, drivers will enjoy a raft of Ford’s latest techno-gear including SYNC with MyFord Touch, push-button start and radar based driver aids like Blind Spot Information and cross-traffic alert.

Exterior styling is the only place that really didn’t get anything to write home about. Save for a new front fascia, headlamps and tail lamp treatment there is little new as the Expedition has the same basic body shell as the 2003 model introduced over a decade ago.

Ford has obviously decided to remain in second or third place in sales as its competitors have re-designed their products from the ground-up twice during the Expedition’s lifetime. At least Ford buyers will have the upper hand when it comes to horsepower and towing.