The Lincoln Aviator sits just above the mid-level in the brand’s lineup of Fancy Fords, just below the full size Navigator. Selling between 5000-6000 copies a month, it’s also in the thick of Lincoln’s bread and butter.

For 2025 what is arguably one of the best looking Lincolns got a face lift, a number of new features – many of them now standard and a simplified order of trims all to go along with a healthy price increase to make it all complete.

Styling is evolutionary with new LED headlamps, bolder grille design and fascias front and rear to keep up with changing fashion. New wheel designs are offered across the range from 20 to 22-inches. It’s a well executed fresh up I think as the original shape that debuted in 2019 was easy on the eyes to begin with.

A new Jet Package available for all trims brings unique wheels, blacked out theme touches in is trim and body color elements to bring a more sophisticated tone. A Black Label Special Edition has a black
painted roof, black accented 22-inch wheels and more of the blacked out trims.

The cabin gets a freshening too though not as dramatic as the 2025 Ford Explorer in which it shares its architecture with got. Here are offered new colors and finishes that elevate the fashion as well as a longer list of standard features.

The big news behind the wheel is the new 13.2-inch infotainment screen that brings the debut of what they call the “Lincoln Digital Experience”. The new connected touchscreen infotainment platforms brings a list of features both native and subscription based that is way too long to list here.

Suffice it to say it takes SYNC4 to the next level and competes more directly with systems offered by other luxury competitors. If the feature and service is available in the world, this has it – though there may be an extra monthly fee involved to keep them.

For driving ease and comfort, Aviator comes standard with the Lincoln Co-Pilot 360 suite of passive aggressive driver-assist features. Bigger news however is that the hands-free BlueCruise hardware is now standard on all models with four years of service included with purchase or lease. So if you like being asleep at the wheel, Lincoln has your sleep number as standard equipment.

If driving awake is your thing, you will be happy the 3.0-liter twin-turbocharged EcoBoost V6 with 400 horsepower and its slick shifting 10-speed automatic transmission are carried over. You can opt for both standard rear-wheel-drive or optional all-wheel-drive. The powerful and efficient hybrid however that was a fan favorite until it was discontinued in 2024 continues to be missing in action for the 2025 model year.

The 2025 Lincoln Aviator arrives this summer and order banks are now open at your dealership. Get prepared for a stiffer price tag though. Base price for the entry level Premiere trim is up some $5,000 to $58,495 and the top-level Black Label we’ve been looking at here sees a price increase of $7,000 plus to a staggering $86,9995.

At least it’s still built in North America at Ford’s Chicago Assembly Plant and not imported from China like the new Lincoln Nautilus.