Jeep always comes to SEMA with something special, and this year the Jeep Wrangler Rubicon Red Rock stole the stage, a concept which more than likely may come to reality.
The Wrangler Red Rock Concept is based on the Wrangler Rubicon Hard Rock, but includes a lot of visual details and even mechanical goodies to set it apart.
What’s expected here already is its next-generation Dana 44 front and rear axles and a Rock-Trac transfer case with a 4:1 low range and 73.1:1 crawl.
Visually it’s got a power dome vented hood, off-road rock rails, and red tow hooks front and rear which are Rubicon staples.
Red Rock specific doo-dads include unique badges and decals, low gloss Granite Crystal off-road bumpers, a body-color grille, and low-gloss black grille and headlamp accents.
The Red Rock Concept looks meaner by way of its 2-inch lift kit and 17-inch low-gloss black bead-lock wheels.
Wrapped around them are 35-inch BFG K02 all-terrain tires which by the way seem to be the hot rubber of late for off-roading.
There’s also LED headlamps and fog lights, and a Jeep-branded CB radio, an aftermarket Warn Rubicon winch, front and rear differential covers, and a reinforced swing gate and wheel mount to add some custom vibe to it.
Its interior gets rich Amaretto Brown Katzkin leather seats with silver accent stitching and of course “Red Rock” is embroidered into the seat backs.
A serialized “Red Rock” grab handle plaque is on the dash to commemorate the 50th anniversary of Easter Jeep Safari.
Will the Red Rock Concept make it to a showroom? Chances are the answer is yes, though with perhaps a few less of the aftermarkety details we see here. If I had to guess, we’ll see it by next Easter.