Calling it “The First Mustang Made to Live on Tarmac and Play in the Dirt” the Ford Mustang Mach-E Rally was officially unveiled. The new variant of the Mach-E is designed for aggressive soft-roading and it comes with the extra chops for the ride.

While rally racing isn’t really a thing here in the States as it is in Europe, the Mach-E Rally arrives to us early in 2024 with a retail price starting around $65,000. It’s styled, well, like a Mustang SUV that was modified to do a little off-roading.

In such you get a special rally graphics including rally stripes on the hood and logos on the doors. Up front there’s a unique flat black face panel with rally inspired fog lights and lower fascia splitter. The face panel looks a little like a no-name Ebay or Amazon aftermarket piece from China and I’m not really sure I’d want a low splitter like that on a vehicle made for taking off the road.

None the less, these are followed by blackened wheel arch moldings and lower cladding which is said to have a special coating to help reduce paint chips. Up at the top, the roof is pained black and at the rear is a big rear spoiler wing that looks almost lifted from a Focus RS.

Most notable are the its gloss white 19-inch rally-style alloy wheels with 235/55 R19 Michelin CrossClimate2 tires. Behind them at the front are upgraded brakes with Brembo calipers. You can’t see them, but they are there to bring down the speed for this heavy hitter.

Suspension is lifted some 20mm which is about 7/8-inch for those of you in Rio Linda. It gets special spring rates and adaptive MagneRide dampers so the suspension can adjust on the fly when you throw it into a corner or hit sudden rough terrain. Additional underbelly shielding has been added for the electric motor units as well.

A RallySport drive mode has been added to take advantage of its new found soft-road capabilities that allows for a little more wiggle room before the traction control and stability control nannies kick in. This means you can slide its ass out a little more on those gravel corners before the mother in-law in your back seat reels you in. For also says it offers a more linear response to the power pedal for better control in slippery situations.

Powering the Mach-E Rally is a specially tuned combination of the two-motor all-wheel-drive system with a total system 480 horsepower and 650 pound-feet of torque. It comes by way of the larger 91 kWh battery pack and as equipped offers a range of about 250 miles.

The 2024 Mustang Mach-E Rally will be available in Grabber Blue, Shadow Black, Eruption Green, and the Grabber Yellow you see here. Additionally you can option Star White or new shade of Glacier Gray.

Lastly, the cabin gets a few doo-dads to tie the whole theme together including white trim accents here and there to match the wheels. The upgraded performance seat back panels are white too with debossed logos. It’s all very slick but for a vehicle designed to bet getting dirty, it seems a little too pretty precious to be jumping in and out of which muddy clothes.

With an MSRP expected to begin at around $65,000 the 2024 Ford Mustang Mach-E Rally goes on sale early in 2024.