Tag: marketing
Reality Check: Hyundai launches Genesis luxury brand
You knew it had to happen soon, and this week Hyundai finally announced they would break off their Genesis line of cars into an all-new stand alone luxury brand similar to Lexus and Infiniti. It makes sense as ...
Reality Check: Essence Of Lincoln Dealership Perfume
Lincoln Motor Company for the second week in a row makes our Reality Check, making news this week with another new marketing initiative to revive the brand, Essence Of Lincoln. Bless their hearts, the folks at Linc...
