The first production model of the Infiniti Q50 rolled off the assembly line at the Tochigi production plant in Japan this week. An official ceremony was presided over by Carlos Ghosn, President and CEO of Nissan, and Johan de Nysschen, President of Infiniti.
The Q50 is the first of a roll-out of many new models to come. Infiniti says it sets fresh benchmarks in the areas of emotive styling, advanced technology and performance.
Premiered at the North American International Auto Show in Detroit in January, the Q50 is at the heart of Infiniti’s revised model line-up.
Ghosn paid tribute to the production team at Tochigi and underlined their reputation for industry-leading manufacturing expertise.
“Thanks to the skill and constant focus on performance improvement, Tochigi has a global reputation for producing top-quality vehicles. Year after year, Tochigi sets the benchmark for manufacturing quality standards,” he said.
“With the Q50, once again the Tochigi team has showcased their skill and expertise and proven the power of Japanese monozukuri.”
De Nysschen added that the Q50 was the opening salvo in Infiniti’s new product portfolio under the “Q” naming structure which was launched in December last year.
“The first Infiniti in our new line-up had to reflect the brand’s core values of seductive design, passionate attention to detail, precision in fit and finish, exhilarating performance and a provocative challenge to the status quo. The Q50 certainly does that,” he said.
“This is the first step in the launch of our exciting global expansion plan.”