Unveiling a third and substantial facelift for the car, Fiat Chrysler Automobiles unveiled their freshly re-designed 2015 Chrysler 300s and 300c sedan.

The look is somewhat familiar as the basic body structure remains the same as when the Chrysler 300 started life in 2005.

New is a softer and more rounded front fascia and grille with what the brand calls a bolder “face of Chrysler” now featuring LED lighting accents.

At the rear, a new LED tail lamp design and deck-lid sheet metal also bring a more rounded and sculpted look that is indeed fresh and more upscale to the eye.

New wheel designs across the line help bolster the newness factor, but the greenhouse and wheel arches are still pretty much the same as we’ve been looking at for a while.

The interior gets nuanced updates including a standard 7” color infotainment display and inherits Chrysler’s console mounted rotary transmission shift selector.

For 2015 the 300 also gets a new Platinum trim grade with quilted Nappa leather seat and interior trims, genuine hand-sanded wood accents throughout, and a Poltrona Frau leather-wrapped instrument panel and console. Swank.

Engines and powertrain options are essentially carryover from 2014, which starts with a 300 horsepower 3.6 liter V6 and ranges up to a 363 horsepower 5.7 liter HEMI V8, all of which come with that nice eight-speed automatic transmission.

Production of the new 2015 Chrysler 300 starts about now and they will be arriving at dealers toward the end of this calendar year.