For a fifth consecutive year, the Jeep Wrangler, Mopar’s most accessorized vehicle, has been recognized as the “Hottest 4×4-SUV” at the 2014 Specialty Equipment Market Association (SEMA) show in Las Vegas. The SEMA Award recognizes vehicle models that specialty equipment manufacturers believe are the best platforms for accessorization in order to showcase the year’s coolest products.
The winning selection was determined with a survey of vehicles displayed by participating SEMA exhibitors on the convention floor. That simple metric helps identify an emerging trend as SEMA Show exhibitors choose to channel their investments into the cars they consider the top enthusiast prospects for the coming year, helping to drive the direction of an industry that generates $33 billion per year in the United States alone.
SEMA President and CEO, Chris Kersting presented the award to Pietro Gorlier, President and CEO—Mopar Service, Parts and Customer Care, at the SEMA Media breakfast.
“Data indicate that the availability of a wide range of accessories has a strong influence on new-car sales,” said Kersting. “By winning yet another SEMA Award for Hottest 4×4-SUV, the Jeep Wrangler reinforces its position as the off road vehicle best suited to reflect consumer’s individuality.”
“The Jeep Wrangler is our most accessorized vehicle and to have it awarded for a fifth consecutive year at SEMA demonstrates its popularity due to the quality of the vehicle along with that of the performance parts and accessories Mopar has developed for it,” Gorlier said. “It’s wonderful to see it keep winning accolades and reinforce the efforts we’ve made to keep adding quality Jeep Performance Parts to more than the 300 we already have available for this vehicle in order to provide even more options for personalization.”
“It’s a tremendous honor that Jeep Wrangler has once again been named the “Hottest 4×4-SUV” at the SEMA Show,” said Mike Manley, President and CEO – Jeep Brand. “Jeep Wrangler owners are the ultimate enthusiasts, and have always loved modifying their vehicles. Offering a unique, classic design and unmatched capability, Wrangler is the perfect platform for them to do so.”
The Jeep Performance Parts portfolio, created and offered by Mopar and Jeep, offers high-end, hard-core quality Jeep parts including axles, lift kits, bumpers, winches, skid plates and suspension components. These performance parts offer factory-engineered solutions to increase off-road performance.
Text Source: Jeep
