Not entirely a new concept vehicle, the RAM Macho Power Wagon first made its debut last fall at the SEMA Show in Las Vegas, a build to showcase potential possibilities with Mopar catalog parts to amp up the already bursting Power Wagon.
Based on the original Macho Power Wagon of the 1970’s and made iconic by the hit television show Simon & Simon, the new build takes that style and adds even more plus some extra off-road capabilities.
Looking pretty damn cool is the conceptual satin black sliding RamRack along with the custom sail panel that extends both the bed graphics and the look of the cab backward while also providing extra ability to lock down items in the bed.
Added is a concept roof rack with six tie down cleats and an integrated LED light bar at the front.
A four-inch lift kit and 37-inch tires along with 18-inch bead-lock wheels along with the same conceptual fender flares seen on the RAM Rebel TRX Concept really complete the look. And make no mistake, this truck is much taller than it looks when you stand next to it.
A much more aggressive hood is taller with vents and satin black emblems, something RAM just must offer in production or at least in the Mopar catalog. Down underneath, a more aggressive variation of the Power Wagon’s bumper wraps the winch more athletically and has more pronounced tow hooks.
The Macho Mango paint color is also tied into the the beadlock wheel rings and emblems all around. That carries inside as well with the same treatments you see in the RAM Rebel with the anodized finish on bits and pieces only here in orange.
Under the Macho Power Wagon’s hood is a mostly stock 6.4-liter HEMI but added is a Mopar cold-air intake and the exhaust is enhanced with conceptual black powder coated dual-wall five-inch Mopar exhaust tips for a deeper exhaust tone.