First seen at the Jeep Easter Safari earlier this year, the Gladiator Top Dog Concept is a purpose built build which plays on a number of uses and themes, getting its name from its K-9 blue paint. Making this thing really pop is a custom-built PCOR flatbed storage system.

It features pull-out drawers, interior storage shelves and lots of LED exterior lighting. Inside there’s also a battery-powered refrigerator and even an electric hot dog roller grill. There’s lots of storage area inside for gear and a substantial control area for the exterior lighting.

Because this truck is all about mountain-biking a dual-bike rack is up top. A roll-out storage drawer carries a foldable ladder used for access the bikes.

A custom concept hood has custom black Mopar hood latches with Jeep Willys logo. Also installed is a snorkel for its 3.6-liter V6 and 5-inch LED lights base of the windshield on both sides.

Giving it the stance is a Jeep Performance Parts 2-inch lift kit with FOX shocks 17-inch beadlock-capable wheels with 37-inch BF Goodrich KM3 tires. Show here around them are some custom concept fender flares.

A Rubicon bumper is equipped with a concept 2-inch steel grille guard, inspired by the Jeep J6 concept and an 8,000-lb-capacity Rubicon Warn winch. And if that wasn’t enough a second winch can be found at the back too. Rock rails, of course. But these are augmented with additional welded 2-inch steel tubes.

The interior gets a lot of K-9 Blue accents to help make it all a theme. Black Katzkin leather seats, armrests, shifter boots, steering wheel, and parking brake handle all feature blue accent stitching as well.