Tag: reality check
Reality Check: Kia Hamster Soul EV Commercial
Our reality check is often about marketing because its the truth and the lie about all things. And given much of my background is in marketing and PR I just have a fascination for it. While we poke a lot of holes i...
Reality Check: Ford Adaptive Steering
- Ford is bringing to market in the next 12 months a new motorized steering wheel they say will make vehicles easier to maneuver at low speeds and at higher speeds more agile and fun to drive. - Called Adaptive Ste...
Reality Check: Recycled plastics in 2015 Ford F-150
I am sure you have asked yourself this question right? What if we could redirect plastics from landfills and use them to build a 2015 Ford F-150? Well Ford has asked the question and answered it, working with a com...
Reality Check: Cars.com Top 10 Most Annoying Car Features
On Reality Check, while I don't usually report on stories about our major media peers, Cars.com mostly got it right this week with their list of Top 10 Most Annoying Car Features. And I agree with most of them. Num...
Reality Check: GM chooses bicycle sharing over cars for employees
This week for Reality Check, GM announced they have solved their own internal personal transportation challenges not with cars, but bicycles. Teaming with known bicycle sharing program Zagster, the automobile maker...
Reality Check: 2015 Mustang Unites
As the 2015 Mustang is rolling out across American magazine covers and dealerships this week, we're reminded that this new pony is now a global horse. This week a collaboration between artist Burton Morris and Ford...
Reality Check: Bret Michaels Nissan NV Rock Video
In our Reality Check segment this week, I just can't help but to smile. Fellow Phoenix resident and rock star Bret Michaels teams up with Nissan to market......their NV Series commercial van proving ground tests. N...
Reality Check: Mercedes-Benz changes model naming
In our Reality Check this week, Mercedes-Benz makes news by re-designing the way it names its cars. With many new models and staggering choices in power-train types like hybrids, diesels, electrics, fuel cells, Mer...
Reality Check: Essence Of Lincoln Dealership Perfume
Lincoln Motor Company for the second week in a row makes our Reality Check, making news this week with another new marketing initiative to revive the brand, Essence Of Lincoln. Bless their hearts, the folks at Linc...
Reality Check: Ford lowers MPG ratings on 2013-2014 models
Ford owners are getting a reality check this week, in the mail in fact ranging from $150 to over $1000 as good will payments as it lowers fuel economy ratings on several cars. Already having been stung by incorrect...
