Tag: reality check
Reality Check: Mercedes-Benz future vision
At the CES Show in Las Vegas, Mercedes-Benz revealed their F 015 Luxury in Motion research vehicle which explores the brands vision of our future. The futuristic vision of a self-driving luxury sedan illustrates ho...
Reality Check: Future Honda Ridgeline
At the Chicago Auto Show, Honda presented a very telling rendering of their upcoming Ridgeline mid-size truck which is due within the next year or two. Saying the new Honda Ridgeline will “take the original’s award...
Reality Check: 2016 Chevrolet Camaro built in USA
The big news in muscle-car land is the all-new 2016 Chevrolet Camaro which was unveiled in Detroit. But within the hoopla of its new design and technical details, there's a larger story. For the first time sinc...
Reality Check: Kia Hamster Soul EV Commercial
Our reality check is often about marketing because its the truth and the lie about all things. And given much of my background is in marketing and PR I just have a fascination for it. While we poke a lot of holes i...
Reality Check: Lincoln ReImagine Project
For our Reality Check this week, we were checking in on Lincoln to see if the brand was still alive and found their latest press release about re-imagining, something the brand has been busy at for some time. But i...
Reality Check: The Fiat 500X Blue Pill
Last week during the Super Bowl, the automakers made a game themselves by vying to offer up the punchiest commercials. This is the one that got my attention the most. It should be no shock that Fiat used cheeky hum...
Auto News Sunday: July 6, 2014
Dodge Challenger SRT Hellcat has 707 horsepower Just a month ago Dodge announced the coming Challenger SRT Hellcat with a mind-blowing 6.2 liter supercharged HEMI engine, at the time saying it would have over 600 h...
Reality Check: 2015 Mustang Unites
As the 2015 Mustang is rolling out across American magazine covers and dealerships this week, we're reminded that this new pony is now a global horse. This week a collaboration between artist Burton Morris and Ford...
Reality Check: Dodge Challenger SRT Hellcat Quarter Mile
For our Reality Check segment we shake off all the good fuzzy vibes of our green cars newscast with a revisit to the Dodge Challenger SRT Hellcat's tire frying performance. Dodge boasted this week the new 707 horse...
Reality Check: Ford virtual reality manufacturing
In our Reality Check segment this week we look at how Ford is applying motion capture technology and virtual reality to refine their manufacturing process. Outfitting their employees with immersive graphic headsets...
