Ordering for the 2023 Ford Maverick compact pickup truck is now open and we’ve got all the details. So, if you’ve been waiting with baited breath for information on updates and pricing to order a 2023 Ford Maverick, the time has finally come.
The 2023 Ford Maverick is largely a carry-over model from the 2022 model year with trim grades, powertrain and chassis specifications completely identical. Packages and equipment changes, some new colors and price increases across the lineup are where the changes are.
When it was introduced, the headline were all about a standard hybrid powertrain and a starting price under $20,000. Well if you didn’t get in on that deal sorry folks, its gone.
Pricing has gone up for 2023, with a standard hybrid engine the base Maverick XL now starts at $22,195, a full $2,200 more than last year. Maverick XLT starts at $24,455 and Lariat at $27,955. Good news for those opting for the 2.0-liter EcoBoost engine, it’s now a no-cost option on all trim grades. Adding AWD is a $2,220 option now, slightly less than in 2022.
In all, blame the price increases on inflation, almost all car prices from all brands have seen steep increases due to spiraling costs for materials, components, and even the energy required to build vehicles. And yes, since Ford will sell out the 2023 model year is up just like last year, they can raise prices and get away with it just fine.
So lets talk changes. Yes the Maverick XL is now $2,200 more than it was but now you get cruise control standard. Man people were squealing and squawking about this omission for 2022. With the price increase, Ford can afford to throw that in now. Hey, they listened right?
Maverick XLT and Lariat in base form now get soft vinyl wrapped steering wheel, an upgrade for XLT and a downgrade for Lariat as it had a real leather wheel last year. Maverick Lariat FWD is now only available in Hybrid. If you get a Lariat EcoBoost you can only get it with AWD.
If you get the Lariat with the Luxury Package, the upgraded audio system will now include voice-activated navigation among its other features.
Exciting and really expected first year is a new Black Appearance Package for 2023 available on XLT and Lariat for $1,645. This will have unique 18” black alloy wheels, black logos, and black finish or coloring on door handles, grille, mirrors, headlamps and tail lamps, as well as seats and interior accent trims.
Big news earlier this summer is the Tremor Off-Road Package that joins Maverick for 2023 offering a comprehensive top-end off-roading hardware and appearance trim for XLT and Lariat models with EcoBoost and AWD. We have an entire video about this new model in our Maverick Playlist linked at the end of this video.
In short, it has a high-feature all-wheel drive system with enhanced off-roading capabilities, a higher ride height, skid plates, a heavy duty suspension and a raft of visual tweaks and out for $2,995. For and additional $1,495 you can dress it up with the Tremor Appearance Package that adds more eye candy.
Now for the package gerrymandering where Ford has removed items from some packages, moved them to others, or made certain items a stand alone option. This is mostly to help relieve constraints from some items and packages that have held up production for a lot of customers of 2022 models. It’s also to make a little more money.
Removed from Luxury Packages on both XLT and Lariat are the Bed Tie Down Locking Rails, the Drop-In Bedliner, Spray-In Bedliner and the Remote Start System to help make the packages less of a hold up in production with chip shortages. All of these items are now stand alone options available outside the packages.
Also, electronic and chip constrained features like adaptive cruise control, evasive steer assist and park assist have been removed from the Lariat Luxury Package and moved a new stand-alone Co-Pilot360 Assist Package you can add on separately if you are already getting the standard Co-Pilot360 package.
There is a casualty of the computer chip shortage which is the elimination of the WiFi Hot Spot which would allow you to treat your Maverick as an internet connection. Keep in mind, the truck still has a modem with full functionality for all its connectivity and FordPass features though.
Lastly two new paint colors join the 2023 Ford Maverick including Atlas Blue and Avalanche Gray, the latter exclusive to Tremor. Colors Rapid Red and Velocity Blue have been discontinued. You might notice blues and grays dominant still and that’s because as long as the base color for the interior remains Navy Pier blue you aren’t going to see any earth tones like green or tan as this would be a clash.
The order banks are now open as of today. Customers who ordered 2022 models that could not be produced and got bumped to the 2023 model year will be getting offered incentives to offset the higher 2023 model pricing and if you are one of these people, you have until October 31st to convert your order over.
For everyone else, if you want a 2023 Ford Maverick get on it. They will sell out likely faster than they did last year which was in November for Hybrids and January for EcoBoost. So not working for Ford here and trying to help them out, but take my word if you snooze you will lose.
The 2023 Ford Maverick Build & Price feature at the Ford website expected to live in early October.