The EcoBoost Challenge is a traveling event that gives you the chance to drive the whole line of new Ford EcoBoost products not only including Mustang, but other models like the new Ford Edge, F-150 pickups and more.
By putting everyday consumers behind the wheel of their new EcoBoost models which feature downsized and turbocharged engine, Ford gets the chance to impress and potentially win over new customers.
At the event they shared with me that only 30% of consumers who drive at the EcoBoost Challenge events are Ford owners, but some 75% surveyed afterward say they would consider a Ford for their next purchase.
The event offers a short on-road driving course and demonstrations of features like self-parking for a variety of models in addition to the short road course we’re taking the 2015 EcoBoost Mustang on today.
On the coned-off course designed to show off the new Mustang’s chassis reflexes and turbocharged 2.3 liter engine, several EcoBoost Mustang models were on hand including coupes and convertibles, with both automatic and manual transmissions.
It’s not all about speed, rather designed for everyday consumers to get a bit more than a test drive at a dealership in terms of the experience. If you’re planning to test drive the all-new 2015 EcoBoost Mustang in one of the upcoming events, this is what you can expect on the short course.
The new 2015 Mustang EcoBoost 2.3 liter engine has an impressive for its size 310 horsepower and 320 pound-feet of torque. Available with both the automatic and manual transmissions, we sampled both on the road course.
The automatic was the faster of the two here on the short course, as shifting time here with the manual takes power delivery away for precious fractions of a second. In a more wide open course, this would not necessarily be the case.
Here the new 2015 Mustang’s fully independent suspension shined well with sharp reflexes, and with the four-cylinder engine up front it felt light on its feet. Turbo lag was an issue in the tight course here as by the time power came on full, it was time to power down for a turn. Overall though, it proved a playful package.
With 17 cities on the schedule, the EcoBoost Challenge has already been to many locations but still has several cities left and chances for you to participate this spring. You can learn more at www.EcoBoostDrive.com