In our Reality Check segment this week, I just can’t help but to smile. Fellow Phoenix resident and rock star Bret Michaels teams up with Nissan to market……their NV Series commercial van proving ground tests.
Nissan is touting their NV Series commercial van’s robust proving and testing process with rocker Bret Michaels who stars and narrates a host of video pieces talking about the vans and their testing procedures.
The highlight is a rock video featuring a rewrite of the hit 1980’s song Endless Love, set in the Arizona testing lab and proving grounds. Michaels sings and performs the ballad among the engineers in typical music video fashion.
It’s clear the campaign is meant to induce a laugh or two as Michaels delivers his serious performance attitude characteristic of the 1980’s in a setting that is almost hilariously juxtaposed.
In the individual spot videos, Michaels narrates a number of stories in which he shares personal experiences in highlighting the importance of various testing procedures at the proving grounds.
The campaign will be run both in social media and in print, aimed directly at the commercial van buyers, many of who are likely of the age which made them avid Poison fans in their youth. See it for yourself at www.NissanToughLove.com
While I wonder if Bret Michaels ever dreamed when he was starting out he’d be selling commercial vans when he grew up, I have to admit I think this campaign while perhaps deliberately cheesy is a brilliant creation.
