For our Reality Check this week, we were checking in on Lincoln to see if the brand was still alive and found their latest press release about re-imagining, something the brand has been busy at for some time.
But it isn’t a new product, instead the company has helped Architectural Digest and Architecture for Humanity through their Lincoln Re-imagine Project to create a pocket park from a dead-end street next to a freeway in San Francisco.
The program has helped artists and designers transform the east end of Burrows Street in the Portola neighborhood of San Francisco with a painted mural on a retaining wall and landscaping a patch of freeway embankment.
Lincoln says it has transformed Burrows Street Park into an enriching and valuable destination that touches and serves the community and reflects the brand’s values.
The news release goes on to talk about how this dead-end street pocket park will become a thriving hub of community-centric events and programming.
The re-imagined park will serve as a working blueprint for a comprehensive, community-led effort for revitalization, and is meant to set a precedent for future public-space improvement projects throughout the city.
Well this is all very nice, and a job well done to beautify a small corner of the city obviously in need of re-imagination, I ask when Lincoln plans on doing the same for their ailing brand?
With entire brand sales with all models combined that equal less than that of the nearly defunct Ford E-Series vans last month, seems some time spent re-imagining some product might be in order no?
