Category: REALITY CHECK
Reality Check: Essence Of Lincoln Dealership Perfume
Lincoln Motor Company for the second week in a row makes our Reality Check, making news this week with another new marketing initiative to revive the brand, Essence Of Lincoln. Bless their hearts, the folks at Linc...
Reality Check: 2016 Chevrolet Camaro built in USA
The big news in muscle-car land is the all-new 2016 Chevrolet Camaro which was unveiled in Detroit. But within the hoopla of its new design and technical details, there's a larger story. For the first time sinc...
Reality Check: Los Angeles Police Department getting BMW
In our Reality Check, an announcement came down this week that the Los Angeles Police Department will be driving BMW. And I'm not talking about motor cycles. BMW i has announced they'll be loaning the Los Angeles ...
Reality Check: GM chooses bicycle sharing over cars for employees
This week for Reality Check, GM announced they have solved their own internal personal transportation challenges not with cars, but bicycles. Teaming with known bicycle sharing program Zagster, the automobile maker...
Reality Check: Vans Fiat 500L Concept
In our Reality Check segment this week, Fiat takes their somewhat homely looking 500L and shows us they might have a way to make it a bit more exciting. The Fiat 500L has been with us for a year and offers a larger...
Reality Check: Ford virtual reality manufacturing
In our Reality Check segment this week we look at how Ford is applying motion capture technology and virtual reality to refine their manufacturing process. Outfitting their employees with immersive graphic headsets...
Reality Check: Global 2015 Ford Mustang buyers are bolder
While we here in America seem to worship at the altar of silver and dull metallic shades, in Europe and Asia new 2015 Ford Mustang customers lean toward much bolder colors than we the free. Black is a top color cho...
Reality Check: The sub-compact crossovers are coming!
Our reality check this week takes a look at the big takeaway from the Los Angeles Auto Show this year, the biggest trend afoot is the onslaught of sub-compact crossovers. At the forefront this year for me is that t...
Reality Check: 2017 Fiat 124 Spider
It was announced a couple years back that Fiat and Mazda would collaborate on their next roadster, sharing the next Mazda MX-5 Miata platform. Fiat unveiled their version at the LA Auto Show this week, the new 124...
Reality Check: Volvo XC90 Lounge Console
At Auto Shanghai, Volvo showed us their new ultra luxury full-sized SUV, the XC90 Excellence. But they also showed a conceptual Lounge Console that raises the stakes. To be a chauffeur-driven and pampered passenger...
